My ideal consumer
Laura is my ideal consumer. She is 13 years
old and is interested in the typical and modern pop music. She likes artists
such as Katy Perry, One Direction, Little Mix, Justin Beiber and Arianna
Grande. She relies on he parents to buy her the things she wants such as music
magazines. Her parents, sister and herself all live together in a 5 bedroomed
detached house. Both her parents work in different offices and earn average
wages. Her sister has gone to university o she rarely sees her, and both her
parents work full time. She goes to a state school and is in year 8 .
She is
very good with modern technology and listens to music a lot on her phone so she
downloads many of her favourite songs, however she has some collections of
certain cd’s which she listens to using her cd player at home.
She enjoys reading-
her favourite books are the hunger games, the twilight series and the Fault In
Our Stars. She enjoys going out with her friends or to their houses at
weekends. She also likes many reality TV shows like Big Brother, Keeping Up
with the Kardashians, and the Xfactor.
She uses magazines as a way to socialize
with her friends, read gossip about her favourite celebrities and as a way to
get latest trends (e.g. fashion, books, music, etc.). She looks up to the
artists on her magazine as people she wants to aspire to be as she is very
insecure within herself.















