Friday, 3 October 2014

Deconstruction of a school magazine- part 2



The background colour of this magazine is a gradient colour, going from white to a light grey. This is a fairly bright background and suggests that the school is quite fresh and new, as well as a school that cares a lot about their students. White also implies purity, suggesting that the pupils and teachers are of high class and a ‘pure’.

The image on the front of the page is very large and is of 2 pupils at the school. Both the pupils look very smart and professional, possibly showing that this is what the school tries to be viewed as. The 2 students are standing very close to each other, but also in an awkward way, suggesting that they feel very uncomfortable around each other. Both students look very smart and well-presented which suggests that the school is fairly upper-class as the uniform seems very strict and professional.

The masthead of the magazine is ‘The Griffin’, which is in a very bold font that can easily be seen. A griffin is a mythical creature, which symbolises wisdom and strength, suggesting that the school wants to present itself to the public as a school with high intelligence. The other text on the page doesn’t look as well presented though- it seems to overlap the images and the colours used aren’t very clear. The colour purple that is used in the text (as well as at the top of the page) usually symbolises royalty, suggesting that the school is upper-class. The text itself also creates the impression of a private school  as it says about a trip to Barcelona, and also tells us 2 students names, which make the school seem very private as the trip is expensive, and the names are very unique and stereotypically from a private school.

Overall I think that the magazine tries to convey a school that is very upper-class, by the use of colours, images and text. However, I don’t think that the front page layout implies this view as it looks very messy and unprofessional if you just look at it quickly rather than analyse each individual part, so I believe the layout as a whole needs to be rethought.

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