One
that appeals to lots of people
Examples: NME,
Q, Ok, Bella, Chat, kerrang!
Advantages
- Hope for large sales
- More profit
- More appeal to advertisers
- Wide target audience
Disadvantages
- Lots of competition- flooded market → proliferation of similar product types
- No specific targeting of any one group
- Mainstream magazines are usually owned by multimedia corporations, with links to record labels → manipulate record sales
- Wary of contents in magazine → can’t offend mainstream
- Can lack credibility
Niche
Intended for a small, specific and
dedicated audience
Examples: Terroriser, pitchfork, fangoria
Advantages-
- Information will be credible and accurate
- Writers can be expressive(say what they want) →don’t have to be to censor
- Consumer is more dedicated → definite sales will occur
- No advertisers to pressure
- Can use technical terms and jargon
Disadvantages-
- Isn’t as well-known → less sales
- Large amounts of competition with mainstream magazines
- Smaller profits → not as many people buy, so less sales = less profit
- Expensive→ no money given from large companies so have to increase price
- Aesthetic quality can be lower→ less money to pay staff
After looking at both the advantages and disadvantages of mainstream and niche magazines I have decided that my magazine will be categorised as mainstream. By deciding this it will help me to decide on my genre and target audience.
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